Branding and Logo Details THREE STRIPES, BADGE OF SPORT, MADE WITH LOWER FOOTPRINT
Fit: Regular fit
Lace closure adidas PRIMEKNIT textile upper Textile lining Linear Energy Push system Light BOOST
Color White
LIGHT BOOST IS OUR MAIN INNOVATION UPDATE. FOR THE DESIGN DIRECTION WE FOCUS ON HOW THIS NEW TECHNOLOGY CAN RESONATE WITH THE PROPERTIES OF BUBBLES, BLOATED OBJECTS AND BOAT-SHAPED GEOMETRIES.
REGARDING OUR DESIGN INSPIRATION, WE LOOKED AT AIR FOLD BLOATED ONE MATERIAL OBJECTS, AND HOW THE CEILING OF THESE FIGURES BRINGS BACK A VERY DISTINCTIVE CHARACTER OF PRECISION AND TECHNICAL FINISHES. LOOKING AT THAT AND THE MOULDING OF TIRES, WE FIND A CERTAIN UN-DESIGNED DESIGN LANGUAGE THAT COMES WITH THE AESTHETICS OF UNPOLISHED PROTOTYPES AND RAW MATERIALS.
WE CHOSE THIS DESIGN LANGUAGE, SINCE LIGHT BOOST IS OUR BRAND NEW / NEVER USED BEFORE MATERIAL INNOVATION UPDATE, THAT SHOULD LOOK LIKE IT CAME STRAIGHT FROM THE PRESS, FROM THE TESTING LAB, DIRECTLY INTO THE HANDS OF THE CONSUMER.
WITH THE NEW PROPERTIES OF LIGHT BOOST, WE HAVE NEW OPPORTUNITIES FOR SCULPTING AND PRECISION OF THE SURFACE, TO BE ABLE TO CREATE SUCH PRECISE PIN-LINE EXECUTIONS TO BRING BACK THE TECHNICAL INTEREST ONTO THE VOLUMINOUS GEOMETRIES OF THE BOOST MIDSOLE
LOOKING AT THE VISUAL EVOLUTION OF ULTRABOOST, WE SEE THE FRANCHISE UPDATE FROM UB OG TO UB21. FOR THE YEAR 2023 WE HAVE A PERFORMANCE INNOVATION UPDATE WITH LIGHT BOOST AS OUR NEW KEY INGREDIENT. BECAUSE OF THIS, THE VISUAL EVOLUTION IS NOT AS BIG A STEP THAN IT WAS WITH THE JUMP FROM OG TO 21, BUT THE DESIGN UPDATE WILL TALK ABOUT OUR NEW BOOST COMPOUND AND THE OVERALL NEW PERFORMANCE EXPERIENCE.